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What is This is Cumbria all about? We are a collective of dynamic Cumbrian producers and craftspeople formed in 2018 with a passion for producing fine goods inspired by the breath taking landscape of our county. Our aim is to showcase the very best food, drink and produce from across Cumbria to thousands of keys buyers at trade events with a ‘big impact’ destination trade pavilion.

How did This is Cumbria begin? The seed was sown at the Farm and Deli Show in 2018 when a small number of Cumbrian based food & drink businesses exhibited their produce to an audience of 30,000 trade buyers over 3 days. Despite their independent business successes, they noticed the gathering crowds at the large regional stands and the idea ‘This is Cumbria’ was born.

Over the following months, the concept was developed and brought to life by Thomas Jardine & Co and The Family Business Network and with wonderful support and sponsorship from Cartmell Shepherd and Enterprise Answers, branding from Eclectic Creative, uniforms from Liberty Workware and print from Printing Plus our first show made it’s presence felt in April 2019.

Representing Cumbria in 2019 were Farrers Tea & Coffee, Ginger Bakers, Hawkshead Relish, Is My Ingredients Safe, Kin Vodka, Lakeland Artisan, Molly Rose Drinks, Penningtons Spirits & Liqueurs, Penrith Toffee Shop, Shed1 Distillery, The Pie Mill and Tray Bakes.

What about the future?  Well, Thomas Jardine & Co are taking this forward and Cartmell Shepherd and Enterprise Answers have kindly offered to renew their sponsorship for 2022 . See you at the Farmshop and Deli Show, .

We’re on our way! At a get together in early 2020 we finalised our plans for the Farm Shop & Deli Show. Then came COVID. So after a slight delay we are delighted to announce the This is Cumbria line up for 25-27 April 2022 is…

Businesses going (2022) 25-27 April at the NEC Birmingham

Hawkshead Relish

FarmShop & Deli Show is a must do show in our calendar each year, we meet existing and new customers as well as being a great platform to showcase new products and to network with other exhibitors where we can share information and create opportunities

Lakeland Artisan

Lakeland Artisan are returning to the Farm Shop & Deli Show in 2021 after such a positive experience and great collaboration with fellow Cumbrian producers at this year's show. The show helped us to increase our brand awareness and showcase our award winning products, all handcrafted in the Lake District, to a wider, more targeted audience. The publicity we received from the show was fantastic and generated new business for us, so we will be back next year to showcase our new gift ranges and products.  It will be wonderful working with our fellow producers again, we make a fantastic team and are a great support to one another!

Cakes from the Lakes

The Farm Shop & Deli Show is a great buying platform. Looking forward to meeting customers old and new It’s exciting to see gifts from the lakes selling all over the UK

The Pie Mill

Hawkshead Brewery

Brewers of bold, innovative beers since 2002, based in the heart of the Lake District. Our range is an eclectic mix of beers inspired both by the flavoursome hops of the new world and classic European styles and flavours. We use local Lake District water that falls on the hills and is filtered through mineral rocks which are great for brewing. The fresh mineral rich water which enhances the unique and refreshing flavour of our beers today. Our Flagship, awarding winning beer, Windermere Pale Ale is a refreshingly hoppy Pale Ale bursting with hop flavour from the signature hop - Citra. Brewed with soft Lakeland water, Maris Otter malted barley and whole cone hops.

Farrers

Kin Vodka

Attending the FSDS as part of This is Cumbria enables us, as a small company, to connect with new and existing customers from across the UK, the added critical mass and kudos of being part of a high quality group of producers gives us additional credibility,  whilst showcasing our county. 

Normal stand

FOR £1956 PLUS VAT YOU GET 2*2M STAND SURROUNDED BY YOUR FELLOW CUMBRIAN BUSINESSES EMAIL US FOR MORE DETAILS

Shed 1 Distillery

Shed 1 Distillery is looking forward to being back at the Farm Shop and Deli Show with This is Cumbria. The show gives us the opportunity to showcase our award-winning gins to a much wider audience. We're looking forward to getting together with the other This is Cumbria businesses and bring some fabulous products down to Birmingham.

Vie's Jamaican Rum Cake

Vie’s Jamaican Rum Cakes are delicious treats for special occasions and offer cake and rum lovers a taste of Jamaica on your doorstep. Rummy (imbued with spiced gold rum), Rummier (infused with dark rum) or Rummiest (laced with white rum) – the choice is yours.

Vegware

Vegware are delighted to be attending Farm Shop & Deli Show in 2021 as part of This is Cumbria. Looking to explore customers needs and be able to showcase our range of fully compostable products. Vegware are the global specialist in plant-based foodservice packaging. Our catering disposables are made from plants using renewable, recycled or reclaimed materials, and is designed to be commercially composted with food waste where accepted. Our range of more than 300 eco-friendly products includes hot & cold cups and lids, straws, cutlery, tableware, sandwich boxes, bags to go and takeaway containers. We’re known for our award-winning quality, practical and stylish packaging and commitment to sustainability with our full-time Environmental team advising clients on going zero waste in foodservice.

 

Organisers

Thomas Jardine and Co

 

Sponsors (2022)

Enterprise Answers

Cartmell Shepherd

This Is Cumbria

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