What is This is Cumbria all about? We are a collective of dynamic Cumbrian producers and craftspeople formed in 2018 with a passion for producing fine goods inspired by the breath taking landscape of our county. Our aim is to showcase the very best food, drink and produce from across Cumbria to thousands of keys buyers at trade events with a ‘big impact’ destination trade pavilion.
How did This is Cumbria begin? The seed was sown at the Farm and Deli Show in 2018 when a small number of Cumbrian based food & drink businesses exhibited their produce to an audience of 30,000 trade buyers over 3 days. Despite their independent business successes, they noticed the gathering crowds at the large regional stands and the idea ‘This is Cumbria’ was born.
Over the following months, the concept was developed and brought to life by Thomas Jardine & Co and The Family Business Network and with wonderful support and sponsorship from Cartmell Shepherd and Enterprise Answers, branding from We are Eclectic, uniforms from Liberty Workware and print from Printing Plus our first show made it’s presence felt in April 2019.
Representing Cumbria in 2019 were Farrers Tea & Coffee, Ginger Bakers, Hawkshead Relish, Is My Ingredients Safe, Kin Vodka, Lakeland Artisan, Molly Rose Drinks, Penningtons Spirits & Liqueurs, Penrith Toffee Shop, Shed1 Distillery, The Pie Mill and Tray Bakes.
What about the future? Well, Thomas Jardine & Co and The Family Business Network are partnering to take this forward and Cartmell Shepherd and Enterprise Answers have kindly offered to renew their sponsorship for 2020 . So if you are interested to know more or want to come with us to 2020 Farmshop and Deli Show, get in touch.
Ginger Bakers are returning to The Farm Shop & Deli Show in 2020 as it is a good opportunity to show case our new products, interact with existing customers and develop relationships with new ones. It is also a chance to take a good look at the food and drink market all under one roof.
FarmShop & Deli Show is a must do show in our calendar each year, we meet existing and new customers as well as being a great platform to showcase new products and to network with other exhibitors where we can share information and create opportunities
We are delighted to be returning to the Farm Shop & Deli Show again with This is Cumbria to meet buyers and decision makers within companies that we don’t yet deal with and solidify relationships with existing customers too. The assembly of Cumbrian producers under the ’This is Cumbria’ brand showcases the collective excellence across various areas of the food and drink sector to prospective clients and allows buyers to find a selection of everything they may require under one umbrella. The support from sponsors and the entire team behind This is Cumbria was spectacular before, during and even after the entire event.
Lakeland Artisan are returning to the Farm Shop & Deli Show in 2020 after such a positive experience and great collaboration with fellow Cumbrian producers at this year's show. The show helped us to increase our brand awareness and showcase our award winning products, all handcrafted in the Lake District, to a wider, more targeted audience. The publicity we received from the show was fantastic and generated new business for us, so we will be back next year to showcase our new gift ranges and products. It will be wonderful working with our fellow producers again, we make a fantastic team and are a great support to one another!
"This Is Cumbria, 2019, showcased products from all round our amazing county. The cooperative approach meant we, and others, were able to afford to attend this national event. It gave us the opportunity to meet potential customers and suppliers from around the country, and beyond. The support we got from the Cumbrian producers, organisers and sponsors made us feel part of something very special. We are very much looking forward to doing it again in 2020."
A great buying platform Looking forward to meeting customers old and new It’s exciting to see gifts from the lakes selling all over the UK
Vegware are delighted to be attending Farm Shop & Deli Show in 2020 as part of This is Cumbria. Looking to explore customers needs and be able to showcase our range of fully compostable products. Vegware are the global specialist in plant-based foodservice packaging. Our catering disposables are made from plants using renewable, recycled or reclaimed materials, and is designed to be commercially composted with food waste where accepted. Our range of more than 300 eco-friendly products includes hot & cold cups and lids, straws, cutlery, tableware, sandwich boxes, bags to go and takeaway containers. We’re known for our award-winning quality, practical and stylish packaging and commitment to sustainability with our full-time Environmental team advising clients on going zero waste in foodservice.
Attending the FSDS as part of This is Cumbria enables us, as a small company, to connect with new and existing customers from across the UK, the added critical mass and kudos of being part of a high quality group of producers gives us additional credibility, whilst showcasing our county.
This is Cumbria showcase opportunity at the Farm Shop and Deli Show in Birmingham was an absolute winner for us. We were able to share stories and challenges with the other businesses showcasing their amazing products as well as meet lots of different companies in a short space of time to maximise our opportunities and find new stockists. The camaraderie is next to none and it is certainly worthwhile getting involved. There is certainly strength in the collective and puts Cumbria firmly on the map.
FOR £1956 PLUS VAT YOU GET 2*2M STAND SURROUNDED BY YOUR FELLOW CUMBRIAN BUSINESSES EMAIL US FOR MORE DETAILS